The focus is on demystifying Agile Product Management, dispelling common myths and fostering clarity, by appreciating the relationship between the organizational Product Manager role and Scrum's Product Owner role and appreciating the nuances of the Agile value system, Scrum framework, and an enterprise view (scalability and sustainability).

Agile Product Management Webinar Series: Overview (Part 1 of 4) March 18, 2009, 12PM EST
http://community.featureplan.com/community/2009/02/_sinan_si_alhir_pragmatic.php

What is Agile Product Management? Product Management involves planning and marketing a product while Product Development or Engineering involves realizing the product.

Agility is a value system, composed of values and principles, which emphasizes people, results, collaboration, and responsiveness. Scrum is a framework that organizes work for maximum efficiency and effectiveness based on the Agile value system using three roles, three ceremonies, and three artifacts.

While Agility and Scrum are conceptually simple, many organizations and teams enthusiastically focus on enacting practices while not readily absorbing the underlying values & principles and ultimately don't gain the benefits but become burdened by adopting Agility, especially considering the impact of Agility on Product Management and Product Development. Also, many other organizations and teams enthusiastically focus on adopting and adapting the framework while not readily aware of the impacts of their adaptations on the underlying values & principles and ultimately don't gain the benefits but become burdened by adopting Scrum, especially considering the impact of Scrum on Product Management and Product Development.
Appreciating the relationship between the organizational Product Manager role and Scrum's Product Owner role is at the core of the answer to the question "What is Agile Product Management?" Additionally, appreciating the nuances of the Agile value system, Scrum framework, and an enterprise view (scalability) is essential. As organizations and teams drift from the Agile value system and further adapt Scrum without authentic awareness and appreciation of the fundamentals, confusion ensues and myths are born! Furthermore, its concerning for the practice as such myths are proliferated by both the Product Management and Product Development communities.

This four part webinar series focuses on demystifying Agile Product Management. The first webinar focuses on dispelling common myths and fostering clarity within the context of an overview of Agility, Scrum, Product Management, and Agile Product Management. Follow-on webinars delve deeper into specific aspects of Agile Product Management to cover topics such as Visioning, Roadmapping, and Requirements.
 
Agile Product Management Webinar Series: Visioning (Part 2 of 4) April 22, 2009, 12PM EST
http://community.featureplan.com/community/2009/02/webinar_april_22_1200pm_est_ag.php

Within the four-part series on Agile Product Management, this second webinar focuses on visioning, which fosters orientation and direction for a product. While visioning is conceptually simple, the techniques emphasize a particular mindset; and while many teams enact the techniques, they don't readily internalize the mindset, and thus don't experience the benefits. This webinar explores creating compelling visions using agile techniques, including understanding market problems and solutions, stakeholders and users, market and user needs, product features, assumptions, dependencies, constraints, and other requirements.
 
Agile Product Management Webinar Series: Roadmapping (Part 3 of 4) May 20, 2009, 12PM EST
http://community.featureplan.com/community/2009/02/webinar_may_20_1200pm_est_agil.php

Within the four-part series on Agile Product Management, this third webinar focuses on roadmapping, which enables decisioning and evolution of a product as it progressively matures toward its vision. While roadmapping is conceptually simple, the techniques emphasize a particular mindset; and while many teams enact the techniques, they don't readily internalize the mindset, and thus don't experience the benefits. This webinar explores creating actionable roadmaps using agile techniques, including understanding roadmap layers, releases, milestones, specific elements, and dependencies.
 
Agile Product Management Webinar Series: Requirements (Part 4 of 4) June 17, 2009, 12PM EST
http://community.featureplan.com/community/2009/02/webinar_june_17_1200pm_est_agi.php

Within the four-part series on Agile Product Management, this fourth webinar focuses on user stories to express requirements around a product as it progressively matures toward its vision via its roadmap. While user stories are conceptually simple, the techniques emphasize a particular mindset; and while many teams enact the techniques, they don't readily internalize the mindset, and thus don't experience the benefits. This webinar explores creating useful requirements using agile techniques, including working with user roles, writing user stories and acceptance tests, and estimating and planning.
 
Sinan Si Alhir

Sinan Si Alhir (salhir@pragmaticsynergy.com) has over two decades of experience in all aspects of business development, client management, and consulting services around technology products. With a proven performance record in aligning Business and Technology using industry- recognized and organization-tailored Lean, Agile, and other Best Practices, he focuses on transforming organizations and enterprises to actualize their potential and achieve an enduring competitive advantage. His clients have ranged from start-ups to the Fortune 500.

He is also a Certified Lean Six Sigma Master Black Belt (MBB), Certified Scrum Master (CSM), Certified Project Management Professional (PMP), IT Project Management Certified Professional (IT Project+), and e-Business Certified Professional (e-Biz+). He is the author of three books and two articles in the Encyclopedia of Software Engineering among other publications. And he commonly speaks at professional events. Visit Pragmatic Synergy LLC for more information (http://www.pragmaticsynergy.com).